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Mango doubles online sales during lockdown

Mango store in Westfield (London)

Spanish fashion chain Mango attracted as many as 900,000 new online customers during the lockdown, almost doubling online sales. Digital transformation remains a priority for the company.


Six million e-commerce customers

In the period between 15 March and 1 June, Mango registered as many as 140 million visits on its e-commerce platforms. The retailer attracted 900,000 new online customers and doubled online sales thanks to the lockdowns, which forced people to shop from their living rooms. As a result, growth was 20% higher than in the same period last year, according to a press release. In 2019 the group's online sales amounted to 564 million euros, a growth of 26.7%. Online accounts for 24 percent of total turnover. The fashion chain now has almost six million e-commerce customers.

“The lockdown caused by the COVID-19 health crisis has intensified the process of digital transformation within the sector”, says Mango CEO Toni Ruiz. “The fact that we launched our e-commerce business 20 years ago has allowed us to face this exceptional circumstance with full guarantees and the capacity to deal with the growth in e-commerce. We will continue to accelerate the digital transformation of the entire company.”.