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Delhaize opened its biggest store yet in Luxembourg

Delhaize opened its biggest store yet in Luxembourg
Photos: Delhaize

Belgian supermarket chain Delhaize has opened its biggest store yet in Schmiede (Grand Duchy of Luxembourg), measuring 3,450?sqm.

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New concept

The new store features a completely new concept, with a different route through the supermarket. Usually, Delhaize stores force their customers through the fruit and vegetable section towards the rest of the store, but this concept offers a choice at the entrance, to take a shortcut to the ready-made products (to which the retailer also counts freshly cut fruit, fresh fruit juice, grilled sandwiches, soups and salads).

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"Delhaize listens to its customers, more than ever before", store manager Christophe Remacle said. Indeed, the chain points out that the special shortcut for people in a hurry, and other adaptions to the regular concept, happened after both a customer survey and an analysis of customers' needs. "I think we managed to show that with this new concept, and I am sure our customers agree with me on this", Remacle continued.

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